Customer First
Customers are at the heart of everything we do. Customer success is our top priorty.
• About Favola
We're FAVOLA
Favola helps brands harness the full potential of their data through intelligent, purpose-built AI.
We combine powerful data analytics with specialized agentic AI to help brands optimize,
grow, and scale their performance, value, and competitiveness.
Our Mission
To unleash the true potential of data and AI to elevate brand performance. We blend deep consumer goods expertise with advanced analytics and specialized agentic AI to help brands achieve meaningful, high-impact outcomes at scale.
Great brands are born from exceptional products and the memorable experiences they create. Through our platform, we empower brands to create sustainable growth, lasting value, and true competitive advantage.
Our Principles
Our principles show who we are at our best. They define how we show up every day.
Bold Ambition
We think big, set ambitious goals, and have the courage to break new ground.
Excel Always
We raise the bar with exceptional capabilities, outstanding quality, and relentless execution.
Get It Done
We own the outcome. We deliver results with skill, agility, determination, and accountability.
Better Together
Collaboration is our superpower – we bring people together to achieve what none of us could alone.
Integrity Matters
We communicate with honesty, treat all people with respect, and commit to doing what is right.
Forever Curious
We challenge assumptions, question the status quo, and we continuously seek to learn, improve, and innovate.
Active Compassion
We listen deeply, care genuinely, and suppot one another with empathy and kindness.
Our Story
From the frontlines of digital and consumer goods to the forefront of AI-powered brand intelligence, Favola was created by the very people who lived the problem they’re now solving.
Born from a track record in digital and consumer goods
Founded in 2025, Favola was born from our track record in ecommerce, digital marketing, data, technology and consumer goods. With extensive experience applying data and AI to drive brand marketing and sales, we saw firsthand the transformative impact that could be achieved when data and intelligence are properly activated.
Purpose-built intelligence for iconic brands
We established Favola with the conviction that the intelligent fusion of data and AI can fundamentally elevate brand performance, value, and competitiveness. Generic tools are not enough — brands need intelligence designed specifically for how they operate.
Pushing the boundaries of what's possible
Favola continues to push the boundaries of what's possible when world-class data foundations meet intelligent, agentic AI — empowering brands to grow faster, compete smarter, and create lasting value in an increasingly complex global market.
Our Team
We are a team of seasoned experts with deep expertise and proven experience in data analytics, AI, technology and brand marketing and sales.
We combine rigorous technical mastery with sharp creative and commercial acumen to deliver meaningful impact for our customers.
Robert Hayes is the Founder and CEO of Favola. He is a visionary leader with an extensive track record in digital marketing, media, ecommerce, content, data, applied AI, and technology.
Prior to founding Favola, Robert served as Senior Vice President, Digital (China) at Amorepacific (KSE: 090430), a leading South Korean global beauty and personal care company that owns and operates more than 20 consumer brands, including Sulwhasoo, Laneige, COSRX, Ryo, and Hera. He previously held senior executive roles at Accenture Song (NYSE: ACN) and Glu Mobile (NASDAQ: GLUU, later acquired by Electronic Arts).